Karpira conducts 8-week in-house training program for Karapost on brand management in 2 rounds, for top executives, and sales and marketing people, respectively. The program is designed as a warm-up stage to make the company ready for the brand strategy development project. The framework of the program is supported by studying core concepts, brand management and strategy development processes, case studies and reviewing best practices of branding in industrial markets.
Karapost is an Iranian courier service, established in 2008. It provides door-to-door express delivery and air freight forwarding services for express consignments from local customers’ doorstep to all destinations across the country and the world.