The days of isolated markets which were closed to foreign suppliers or competitors are practically over. Marketing is globalized and digitized and all companies now operate in an international marketplace where almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.
While the global business environment and marketplace develop and become more complex and fluid, the shareholders’ expectations for growth and profitability in many companies have increased. Therefore, it is essential to design, organize, evaluate and execute marketing activities in this complex global environment and address the challenges such as the impact of social media, low-price competition, and market commoditization.
We believe that an effective marketing strategy must be grounded in marketplace realities and potential customers’ insight and the key to marketing success is to identify and address customers’ requirements.
Our solutions help you to develop a marketing plan based on customer insight and competitor analysis, including segmentation, targeting, and positioning. We further explore ways of expanding and thriving in global markets and identify your top growth opportunities and threats in multiple and emerging markets.